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way as to hold the attention of the reader. Using link names that jars the reader away
from the content with no apparent purpose will probably mean that not only will he or
she click on the link; the reader may also stop reading altogether and move on to
another page on the web.
When it comes to the sheer mechanics of inserting a link into your report, here are the
basics of completing this procedure:
First, you will want to make a source document with your links already set up. To
accomplish this, open a blank document in your word processing program. Also locate
the site you wish to have the link take the reader to and have that up in an open
browser.
Highlight the URL you want to create as a link, then right click on the mouse or use the
"Control" and "C" keys on your keyboard to pick up the URL for copying. Switching over
to your blank word processing document, paste the link onto the page. Continue this
process by cutting and pasting over all the links that you want to use for your free
report.
In effect, you are creating a source page that you will be able to use in the next phase,
which will involve inserting the links into the text of your free report.
Super Affiliate Marketing Secrets 51
For the second stage of your task, write your report. Include the keywords that you plan
to use as the names for the links in your text. This will provide you with the easiest
manner to work with the insertion of the links, as you will have the places marked out in
advance.
Keep in mind that you want the text to flow naturally, and hold the attention of the
reader. The links should come along as an obvious part of the report, not as something
that seems to have been stuck into the body for no apparent reason.
Pay close attention to the way you construct the report and you should be able to
include quite a few links, as well as important keywords that will help your free report to
show up in searches.
Next, begin the insertion of your links. You can accomplish this by reading through your
finished report. As you come to a place that is ideal for the insertion of one of the links,
toggle over to your saved source document, and locate the link that you want to insert.
Highlight the link and use the same procedures to copy and paste as you did when
creating the resource page. The link will appear in the body of your test, either
highlighted in blue font, or underlined, depending on which criteria you have selected.
Note that if you are using a Microsoft Word document to create your free report, that
you can simply highlight the text in your free report that you want to use to lead to the
link and then click on the "Insert Hyperlink" tab on the toolbar.
From there, you will have a screen appear that allows you to paste in or type the URL
you wish to associate with the word or phrase you selected. This will automatically
create the link in your document for you and provides you with the option of using any
key word or key phrase to lead out to an affiliate ad or site.
Make sure you save your document once the links are inserted. From this juncture, it is
just a matter of converting the document to PDF format. You can do this through Word
or you can download http://www.openoffice.com and use the word processing program.
Super Affiliate Marketing Secrets 52
All you have to do is simply cut-and-paste your report; and then click the PDF icon.
Once you ve done that, all you need to do is find the right home for your free report and
begin to promoting it. From there, you will realize some income from your efforts in a
short time.
6.3 Submitting Your Free Report for Exposure
Once you have written your free report and inserted links to various products offered by
your affiliates, the next task on your list is going to be finding a home on the Internet for
your free report.
You will also want to develop strategies for promoting the free report so you can
generate some interest in both the report and the affiliate links contained therein. Here
are some ideas to help you make a permanent place online for your free report, as well
as publicize the report in the right places.
One potential means of finding a home for your free report is to start up your own web
site. These days, it is very easy to get excellent pricing on the joint purchase of a
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